| |
Over the last several years, some rep agencies have tried to expand to other geographical areas. This has been met with very limited success. (click here to view BIR Report). If a sales agency is multi-territorial, it usually means they have an assortment of lines in each territory that dilutes their sales efforts. In addition, there is a real threat of a national rep becoming too dominating in controlling a manufacturer’s business. In our opinion, putting “your eggs in one basket” is not a sound investment.
Several years ago, Gerry Udell, Inc., made the decision to expand within the Northeast, rather than spreading to other areas. Gerry Udell, Inc. believes that the Northeast is a very unique area with a very large and diverse population that offers numerous opportunities to expand and grow business.
This decision has proved to be very advantageous to both our manufacturers and customers. Gerry Udell, Inc. is able to service accounts on a more meaningful and frequent basis which has maximized coverage and has produced significant sales increases.
Due to the unique nature of the northeast territory, it has been proven that to obtain the best results for a manufacturer is to use a rep group that specializes in the area. |
|
