FAQ

Question:
1.WHY IS GERRY UDELL, INC. SO SUCCESSFUL?

Answer:
Longevity – 48 years
Honesty and Integrity
Focus on one territory
Excellent Communication
Commitment to be the best
A strong Passion for the industry and the job we do
Perseverance and Persistence
Likeability Factor—customers/manufacturers enjoy doing business with us
Latest Technology---Laptops, electronic devices, order entry
Creativity and Entrepreneurship

FAQ

Question:
2.WHAT IS PROFESSIONAL BEAUTY?

Answer:
Professional products include hair, nail, skincare, electrical products, equipment and various sundry products that are made for Professional use in salons and for resale.

FAQ

Question:
3.WHAT IS GERRY UDELL’S ROLE IN THE PROFESSIONAL INDUSTRY?

Answer:
We are a sales agency that exclusively represents Manufacturers that sell to Distributors, who in turn, sell and distribute products to Beauty Salons, Spas; Nail Salons, Skincare Stores, and Barber-Men’s Salons. There are estimated to be 50,000 to 60,000 such outlets in the Northeast. In addition, we call on Professional Mail Order companies, Professional OTC accounts, and large Salon Chains and Redistributors.

FAQ

Question:
4.WHAT IS OUR CUSTOMER BASE?

Answer:
The Professional Industry offers many opportunities with different type of customers. Our company sells and services the following type customers. Feel free to conatact us for more specific information.

Full Service Distributors with Professional Only Stores which service Hair/Skin/Nail salons and trained cosmetologist, estheticians, and nail techs.

Full Service and or/Single line Distributors with no stores

Professional/Retail Beauty OTC Stores

Professional Beauty Catalog Houses

Beauty Internet Accounts

Ethnic/Multicultural Distributors

Professional Nail /Skincare Distributors

Professional Nail /Skincare Distributors

Large Salon Chains

Distributors for Beauty/Barber Schools

FAQ

Question:
5.MULTICULTURAL MARKETS?

Answer:
The Professional Beauty industry is rapidly expanding into many different ethnic markets that exist in the Northeast. We are very involved in these markets and are in a position to take further advantage of these growth opportunities.

FAQ

Question:
6.MODUS OPERANDI?

Answer:
We are known for our proactive method of doing business. We try to make things happen and help create sales! Believing that education and information are essential, we assist in the training and educating of distributor personnel by holding frequent sales meetings as well as attending the many industry shows. Coordinating distributor advertising with our manufacturers is also essential in achieving maximum exposure for them. Another important function is to communicate with our manufacturers’ credit departments, updating them with critical information.

FAQ

Question:
7.WHAT AREA DO WE COVER?

Answer:
(click here to view map)
We cover the Northeast United States, which includes 13 states and the District of Columbia. See Map on Area Covered. This is considered by many to be the most challenging area in the country.

FAQ

Question:
8.WHAT ABOUT THE REST OF THE COUNTRY?

Answer:
We are aligned with other strong independent groups that cover the remainder of the United States.

FAQ

Question:
9.SINGLE TERRITORY REPS vs. MUTI-TERRITORAIL REPS?

Answer:
Over the last several years, some rep agencies have tried to expand to other geographical areas. This has been met with very limited success. (click here to view BIR Report). If a sales agency is multi-territorial, it usually means they have an assortment of lines in each territory that dilutes their sales efforts. In addition, there is a real threat of a national rep becoming too dominating in controlling a manufacturer’s business. In our opinion, putting “your eggs in one basket” is not a sound investment.

Several years ago, Gerry Udell, Inc., made the decision to expand within the Northeast, rather than spreading to other areas. Gerry Udell, Inc. believes that the Northeast is a very unique area with a very large and diverse population that offers numerous opportunities to expand and grow business.

This decision has proved to be very advantageous to both our manufacturers and customers. Gerry Udell, Inc. is able to service accounts on a more meaningful and frequent basis which has maximized coverage and has produced significant sales increases.

Due to the unique nature of the northeast territory, it has been proven that to obtain the best results for a manufacturer is to use a rep group that specializes in the area.

FAQ

Question:
10. HOW DO WE SELECT LINES?

Answer:
We are very selective in the lines we represent and want to ensure that we can achieve all of our objectives in the most timely and efficient manner. Unlike other rep companies we limit the lines we represent. The lines we choose must be compatible with each other. We are proud of the synergistic energy that it creates!